Ideas, Experiments, and Strategy for A Better Future
We help forward-thinking teams develop products, services, customer experiences, and strategies—fast, collaboratively, and with lasting impact.
Our work is deeply rooted in human behavior, business context and technologies of the future. We design solutions that change the lives of those they impact.
I+E is a women-led collaborative studio of senior strategists & designers solving big questions.
What We do:
At Ideas + Experiments, we help organizations navigate complexity and build what’s next. Our work blends human-centered design, business strategy, and systems thinking to move from deep audience insight to real-world impact. We focus on 3 core areas:
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We uncover the needs, behaviors, and motivations of the people you serve—along with the cultural, social, and structural forces shaping them. Our approach includes in-depth qualitative research, journey mapping, and contextual analysis.
Related services:
Audience research & segmentation
Human-centered design research
Behavioral & ethnographic insight
Consumer 360 and journey development
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We translate insights into innovative products, services, and models that deliver real value. Our collaborative design sprints and prototyping processes ensure bold ideas are grounded in real-world relevance.
Related services:
Service design & experience strategy
Product & concept development
Business model innovation
Innovation workshops & co-creation
Design and research sprints
Usability Testing
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We help teams make confident decisions about where to go next—and how to get there. Our strategic planning processes are participatory, actionable, and built for experimentation and learning.
Related services:
Strategic planning & facilitation
Future Visioning
Roadmapping & prioritization
Organizational alignment
Pilot design, prototyping & real-world testing
